Ernie Halter
Ernie Halter is a soul-infused pop singer/songwriter, a guy who's been influenced as much by the Lennon/McCartney as he has by Otis Redding...but don't wrack your brain trying to categorize him. Just listen to his music.
Halter began taking piano lessons at age 8, but had already started to pick out tunes by ear. This love of music soon led to his first live performance: a 2nd grade school recital. "I choked, bad. I just totally froze." The incident proved so horrific and traumatic that Halter can't remember if he actually finished playing the song or just ran off the stage. He considers his first real gig to have occurred in 1992, at a coffee shop in Newport Beach. "A friend of mine had coaxed me into doing it," says Halter, "and I think there were maybe ten people there...which I was ecstatic about. That was a pretty good draw when I was 17. We played 99% covers, and possibly half an original, but it was still pretty awesome."
It wasn't that Halter was in need of original material - he'd been writing songs since he was 15 - but he was lacking the confidence to perform his own stuff. "I was a musician for hire for a while," he explains, "playing wherever and whenever I could to pay the bills. About two years ago, however, I just decided that if I was going to be a songwriter, I was going to have to set that goal and just do it. I couldn't wait for the opportunity; I had to create it for myself." Halter made a few self-distributed demo tapes and kept up a steady stream of gigs, but it wasn't until he released Lo-Fidelity that things really began to take off.
The invaluable assistance of MySpace in strengthening Halter's profile can't be overstated. (At this writing, he's at 71,112 friends and counting.) "Everything that was ever cool with helping promote independent music, like Napster, MP3.com or Tonos.com, came and went, and I always seemed to really key into it after the fact" says Halter. "But I started hearing about MySpace and friends were encouraging me to sign up and post my music, so I did, and I started seeing people coming to my gigs that I'd never seen before; people who'd had found me on MySpace...and, then this huge light went off in my head, and I realized, 'For once, I finally recognized a great opportunity before it crashed!'" Halter began is the ultimate example of someone who utilized the power of grass-roots promotion via Myspace to its fullest potential, incorporating such unique features as a live "tour van cam" and nightly webcasts of his concerts across the US. "I think it's really paying off," he says. "Once something hits a certain momentum, it becomes a viral thing and takes on a life of its own. It's been really good to me."
Halter began taking piano lessons at age 8, but had already started to pick out tunes by ear. This love of music soon led to his first live performance: a 2nd grade school recital. "I choked, bad. I just totally froze." The incident proved so horrific and traumatic that Halter can't remember if he actually finished playing the song or just ran off the stage. He considers his first real gig to have occurred in 1992, at a coffee shop in Newport Beach. "A friend of mine had coaxed me into doing it," says Halter, "and I think there were maybe ten people there...which I was ecstatic about. That was a pretty good draw when I was 17. We played 99% covers, and possibly half an original, but it was still pretty awesome."
It wasn't that Halter was in need of original material - he'd been writing songs since he was 15 - but he was lacking the confidence to perform his own stuff. "I was a musician for hire for a while," he explains, "playing wherever and whenever I could to pay the bills. About two years ago, however, I just decided that if I was going to be a songwriter, I was going to have to set that goal and just do it. I couldn't wait for the opportunity; I had to create it for myself." Halter made a few self-distributed demo tapes and kept up a steady stream of gigs, but it wasn't until he released Lo-Fidelity that things really began to take off.
The invaluable assistance of MySpace in strengthening Halter's profile can't be overstated. (At this writing, he's at 71,112 friends and counting.) "Everything that was ever cool with helping promote independent music, like Napster, MP3.com or Tonos.com, came and went, and I always seemed to really key into it after the fact" says Halter. "But I started hearing about MySpace and friends were encouraging me to sign up and post my music, so I did, and I started seeing people coming to my gigs that I'd never seen before; people who'd had found me on MySpace...and, then this huge light went off in my head, and I realized, 'For once, I finally recognized a great opportunity before it crashed!'" Halter began is the ultimate example of someone who utilized the power of grass-roots promotion via Myspace to its fullest potential, incorporating such unique features as a live "tour van cam" and nightly webcasts of his concerts across the US. "I think it's really paying off," he says. "Once something hits a certain momentum, it becomes a viral thing and takes on a life of its own. It's been really good to me."
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